Las mejores marcas verdes de 2012 de acuerdo con la clasificación de Interbrand denominado Best Global Green Brands 2012 están encabezadas por Toyota (Japón) y en segundo lugar está Johson & Johnson (Estados Unidos) y en tercer lugar vuelve a ser otra empresa japonesa: Honda. La primera marca verde europea es Volkswagen de Alemania. La primera española es Banco Santander en el puesto 40.
| Ranking | Brand Name | Country of Origin | Sector | Gap | |
|---|---|---|---|---|---|
| 1 | Japan | Automotive | -2.56 | ||
| 2 | United States | FMCG | 3.89 | ||
| 3 | Japan | Automotive | -0.38 | ||
| 4 | Germany | Automotive | 4.20 | ||
| 5 | United States | Electronics | 11.72 | ||
| 6 | Japan | Electronics | 16.66 | ||
| 7 | United States | Electronics | 8.12 | ||
| 8 | Germany | Diversified | 16.95 | ||
| 9 | France | FMCG | -2.58 | ||
| 10 | Germany | Automotive | 4.67 | ||
| 11 | United States | Business Services | 17.52 | ||
| 12 | United States | Diversified | 8.17 | ||
| 13 | United States | Electronics | -1.30 | ||
| 14 | France | FMCG | 16.90 | ||
| 15 | United States | Automotive | 2.25 | ||
| 16 | Germany | Automotive | 11.13 | ||
| 17 | South Korea | Automotive | 5.68 | ||
| 18 | Japan | Electronics | 12.44 | ||
| 19 | United States | Business Services | 12.07 | ||
| 20 | Finland | Electronics | 18.49 | ||
| 21 | Japan | Automotive | -7.46 | ||
| 22 | Germany | Sporting Goods | 4.67 | ||
| 23 | United States | Beverages | -6.95 | ||
| 24 | United States | Diversified | 0.92 | ||
| 25 | South Korea | Electronics | 6.78 | ||
| 26 | United States | Sporting Goods | -7.23 | ||
| 27 | United States | Electronics | 9.69 | ||
| 28 | United States | Beverages | 1.29 | ||
| 29 | Japan | Electronics | 8.77 | ||
| 30 | Germany | Financial Services | -3.56 | ||
| 31 | Netherlands | Electronics | 7.21 | ||
| 32 | United States | Electronics | 17.75 | ||
| 33 | United States | Computer Software | -11.47 | ||
| 34 | Netherlands | Energy | -5.84 | ||
| 35 | United States | FMCG | -5.85 | ||
| 36 | United States | Restaurants | 1.73 | ||
| 37 | United States | FMCG | 5.06 | ||
| 38 | United States | Diversified | 8.61 | ||
| 39 | Sweden | Home Furnishings | -10.38 | ||
| 40 | Spain | Financial Services | -0.70 | ||
| 41 | Germany | Business Services | -8.12 | ||
| 42 | France | Financial Services | -2.49 | ||
| 43 | United States | Transportation | 5.85 | ||
| 44 | United States | Financial Services | 7.76 | ||
| 45 | United States | Restaurants | -16.15 | ||
| 46 | Sweden | Apparel | 5.71 | ||
| 47 | Switzerland | Financial Services | -0.20 | ||
| 48 | Japan | Electronics | -5.74 | ||
| 49 | United Kingdom | Financial Services | -0.19 | ||
| 50 | Switzerland | Financial Services | 0.33 |
Originally posted 2012-07-24 18:51:34.